Pham, N., Hossain, T., Yang, J., and Mizrachi, M. “Using Quan He (Vietnam) to understand Guanxi and RM: A cross-national study,” Journal: Status: final manuscript is ready.
 

“I Am Too Sexy For My Shirt ...So Sexy It Hurts” - A Multiyear Fashion Advertising Sex Appeals Study in Vietnam. Status: Preparing the final manuscript.
 

Impacts of business ethics training on attitude and intention of business students towards bribery. Status: Preparing the final manuscript.
 

Ovulation and Female Shopping Habits. Status: Preparing the Final Manuscript
 

Modeling the Antecedents of Customer Experience When Using Virtual Reality in Fashion Shows of Luxury Brands. Status: Collecting Data 
 

Understanding the Antecedents and the Consequences of Using Augmented Reality in Online Retail Shopping on Luxury Fashion Products. Status: Collecting Data 
 

Psychological Traits and Impulsive Shopping Behaviors. Status: Preparing the 1st draft.
 

The Antecedents of Green Purchase Behavior: The Moderating impact of Consumers’ Motivations. Status: Data Analyzing
 

Guanxi Dimension and Direct Selling. Status: 2nd round of data colection
 

Is There no Balm for America? Spiritual Lessons from the Virus. Status: Developing the framework