CONFERENCE PROCEEDINGS

Full Paper

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• Pham, C. N., Ozdemir, R. A., Pham, H. H., & Wang, N. (2014). Is sex still effective in fashion clothing? Understanding the changing dynamics of heavily using sexual appeals in current fashion marketing context via Abercrombie & Fitch case. CENTER FOR THE STUDY OF WESTERN HEMISPHERIC TRADE, 295.

• Wang, N., & Pham, C. N. (2014). Investigating contemporary marketing practice: a case study of Groupon. CENTER FOR THE STUDY OF WESTERN HEMISPHERIC TRADE, 330.

 

 

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Abstracts

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• Pham, N., Schapsis, C., and Pham, H. (August 2020). “I Am Too Sexy For My Shirt…So Sexy It Hurts: A Multiyear Fashion Advertising Sex Appeals Study in Vietnam”, American Marketing Association (AMA) Summer proceedings, Virtual. 

• Hossain, T., Pham, N., Hernandez, M., and Pham, H. (August 2020). “Modelling the Antecedents of Customer Experience When Using AR in Online Retail Shopping,” American Marketing Association (AMA) Summer proceedings, Virtual.

• Li, Y., Pham, N., and Augustine, D. (August 2020). “Breaking Down Guanxi and The Effects on Direct Selling in China”, American Marketing Association (AMA) Summer proceedings, Virtual.

• Li, Y. and Pham, N. (November 2019). “Membership Reconstruction: The Impact ofInterruption Events on Collaborative Innovative Organization Performance”, Decision Sciences Institute proceedings, New Orleans, LA.

• Pham, N., Li, Y., and Oztimurlenk, S. (November 2019). “Investigating historical review of bribery in Vietnam: theoretical and practical implications for business”, Decision Sciences Institute proceedings, New Orleans, LA.

• Li, Y. and Pham, N. (November 2019). 'The Impact of Membership Diversity on Organizational Stability and Innovative Performance of Collaborative Innovative Organization”, Decision Sciences Institute proceedings, New Orleans, LA.

• Pham, N. (July 2019). “Understanding Obamacare from the Marketing Viewpoint”, Global Business and Technology Association Conference proceedings, Paris, France

• Pham, N., Pham, H., and Li, Y. (November 2018). “Understanding Consumer Behaviors towards Professional Psychological Help: A cross-national study”, Decision Sciences Institute, Chicago, IL.

• Pham, N., Pham, H., and Li, Y. (November 2018). “How Does Grandma Like Her New Home? A Service Marketing Study in Healthcare Context”, Decision Sciences Institute proceedings, Chicago, IL.

• Pham, N., Pham, H., Hoang, M, Nguyen, K., Hossain, T., Garcia-Ramon, L., and Minor, M. (September 2018). “Understand Consumers Behaviors towards Mental Health Services: A cross-national study”, UTRGV SOM 2018 symposium proceedings, Edinburg, TX.

• Li, Y, Yang, X., Pham, N., and Winkler, J. “Quality or Mianzi? What Drives the Chinese Consume in Direct Marketing?” 2018 Academy of International Business (AIB) proceedings.

• Vasquez-Parraga, A., Pham, N., et al. (2018, June). “Investigating the impact of virtue and habit on college student ethics: A cross-national study: An Abstract. In Academy of Marketing Science World Marketing Congress proceedings. Springer, Cham.

• Pham, N., Vasquez-Parraga, A. Z., & Felix, R. (2018, June). Sex-Appealing Clothing: Attitudes and Preferences of Young Women in their Ovulation Cycle: An Abstract. In Academy of Marketing Science World Marketing Congress (pp. 871-871). Springer, Cham.

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Papers Under Review (Spring 2020)

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• Pham, N., Li, Y., Fogel, J., Pham, H., “Bribery in Business in Vietnam: Historical and Current Approaches,” Journal: Asia Pacific Business Review. Status: 2nd round R&R

• Fischer, D., Augustine, D., and Pham, N. “Was Boeing’s Board sufficiently independent in its risk assessment of the 737 Max?,” Journal: Journal of Business & Economic Statistics. Status: 2nd round R&R

• Yang, J., Lu, J., Yu, C. S., Hayes, L., and Stringer, D., Luitec, C., and Pham, N. “The Impact of Social Capital and Personality Traits on E-Learning Satisfaction.” Journal: International Journal of Management Education. Status: 2nd round R&R

• Pham, N., Li, Y., Hossain, T., Vasquez-Parraga, A., Pham, H., Shi, R., and Wu, S. “Quan He (Vietnam) and Guanxi (China) – The Two Eastern Approaches to Relationship Marketing,” Journal: Cross Cultural & Strategic Management

• Pham, N., Hossain, T., Yang, J., Pham, H., and Oztimurlenk, S. “Understanding Attitudes Towards Mental Health Services: A cross-national study comparing the United States, Vietnam, and Bangladesh”. Journal: Health Marketing Quarterly

• Pham, N., Shi, R., Vasquez, A., Hossain, T., and Pham, H. “To bribe or not to bribe? Motivations and ethical orientations among Vietnamese business students.” Journal: Journal of Business Research.

• Hossain, T., Vasquez, A., and Pham, N. “Consumer Shoplifting: Motivations and Ethical Orientation,” Journal: Journal of Business Ethics

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Working Papers (Summer 2020)​

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• Pham, N., Hossain, T., Yang, J., and Mizrachi, M. “Using Quan He (Vietnam) to understand Guanxi and RM: A cross-national study,” Journal: Status: final manuscript is ready.

• “I Am Too Sexy For My Shirt ...So Sexy It Hurts” - A Multiyear Fashion Advertising Sex Appeals Study in Vietnam. Status: Preparing the final manuscript.

• Impacts of business ethics training on attitude and intention of business students towards bribery. Status: Preparing the final manuscript.

• Modeling the Antecedents of Customer Experience When Using Virtual Reality in Fashion Shows of Luxury Brands. Status: Collecting Data 

• Understanding the Antecedents and the Consequences of Using Augmented Reality in

• Online Retail Shopping on Luxury Fashion Products. Status: Collecting Data 

• The Antecedents of Green Purchase Behavior: The Moderating impact of Consumers’ Motivations. Status: Data Analyzing

• Effects of COVID-19 on mental health of international students in the US: A Qualitative Study. Status: Preparing the manuscript

• Is There no Balm for America? Spiritual Lessons from the Virus. Status: Developing the framework

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Conferences

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• American Marketing Association Summer Conference (scheduled, August 2020), San Francisco, CA

• Eastern Academy of Management (EAM) Conference (scheduled via Zoom, June 2020)

• 2020 Vietnamese Symposium in International Business (cancelled, June 2020), HCMC, Vietnam

• Academy of Marketing Science - World Marketing Congress proceedings (rescheduled, July 2020), Queensland, Australia

• 'In Pursuit of Luxury' Conference 2020 proceedings (rescheduled, May 2020), Milan, Italy

• Northeast Decision Sciences Institute proceedings (rescheduled, March 2020), Boston, MA